One of the posters offered at the Remember Last Night campaign Web site.
STORRS – A video and slogan contest launches this spring’s “Remember Last Night” campaign at the University of Connecticut.
The campaign originated with UConn students who want to encourage fellow students to drink responsibly, especially when it comes to what’s called “episodic” heavy-drinking.
The campaign is funded with a two-year, $273,923 grant from the U.S. Department of Education.
An evaluation of last year’s campaign showed that 11.3 percent of students reported a decrease of alcohol use during Spring Weekend – known for its unsanctioned, off-campus drinking parties – which students credited to awareness created by the campaign, according to Carolyn Lin, the project’s director and head of the Communications program in the Department of Communications Sciences.
This year’s campus-wide contest invites students to submit campaign slogan ideas and YouTube-style videos. For details, click here . The deadline for entries is March 27.
“The Remember Last Night” campaign encourages students to think about how and what they remember about their behavior at the last social event they attended.
“We are asking students to recognize and evaluate their own behavior,” said Lin.
Another poster from the Remember Last Night campaign's Web site.
The campaign Web site includes a number of tools to help spread the word, including:
- campaign posters and public service announcements
- resources for safe drinking tips
Other important information on the site includes:
- how to judge the alcohol content of a drink
- how to assess one’s blood alcohol level
- how to measure one’s alcohol tolerance
- how to detect the signs of alcohol poisoning
- and what to do if you are with someone who might have alcohol poisoning
Lin shares the campaign’s results with other colleges and recently presented a paper about the campaign at the 2008 National Conference on Health Communication, Marketing and Media- sponsored by the Centers for Disease Control and Prevention, and the International Communication Association.
Professor Carolyn Lin is the principal investigator of the larger research project associated with the campaign, “Reducing College Student High-Risk Drinking Behavior via a Comprehensive Prevention Program, Norms Campaign and Community Partnership Strategy.”
Posted March 23, 2009